Blar i forfatter "Folwarczny, Michal"

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    • Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Palsdottir, Rakel Gyda; Folwarczny, Michal; Menon, R.G. Vishnu; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-10-30)
      The effectiveness of eco-labels has dominated research on food signaling. Building on signaling theory, we investigate the impact of sustainability tags–unverified sustainability claims–compared to eco-labels–actual awarded eco-certificates–on consumer choice and the willingness to pay (WTP). We add to the underdeveloped “non eco-labels” literature on sustainability signaling by documenting that a ...

    • The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Sigfussdottir, Arna Dogg; Fagerstrøm, Asle; Alemu, Mohammed H.; Folwarczny, Michal; Foxall, Gordon R. (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-08-05)
      Social media platforms constitute a new frontline for brands to build relationships with their customers. Nevertheless, the literature on social media engagement behavior is unidimensional, as it focuses on customer engagement while neglecting the customer's influence on managerial decisions. The current paper goes a step further by applying the theory of the marketing firm (TMF). We investigated ...